eGuide
transforming b2b tech and telecoms marketing in the Middle East: accelerating growth and driving engagement in a new era of b2b marketing
What’s Inside?
Inbound marketing and borderless public relations (PR) enable B2B technology and telecoms companies in the Middle East to accelerate their growth and engage more prospects in local markets and around the world.
There is an opportunity to rethink B2B marketing and focus on the entire customer journey, rather than just awareness or events. Organisations can be continually offering insights and helpful advice to customers that build relationships and enable marketers to capture and qualify leads. At the same time, a borderless approach to PR can drive global momentum and launch local innovators around the world.
At Ilex, we have been providing marketing and communications consultancy and services to businesses in the Middle East for nearly a decade. We have a track record of launching new brands in the market and helping B2B tech and telecoms businesses to grow locally and across the globe.
This eGuide features:
- Automating processes and driving new leads from digital channels
- Scaling up marketing to accelerate growth with a low-touch approach
- Going global with a simple and efficient PR model
- Building trust and momentum in global markets with news and insights
