New Priorities in B2B Marketing & Sales: Evolving, Adapting & Growing in a Challenging Market

What’s Inside?

The business environment in 2020 has changed rapidly and that is influencing how B2B tech and telecoms companies sell. While COVID-19 continues to disrupt our lives B2B organisations are playing a critical role in keeping the world connected and moving forward.

Here at Ilex, we know how important it is to evolve and adapt your sales and marketing in a challenging market. This eGuide will explore key areas around:

• Using automation to accelerate processes
• Closing the gap between marketing and sales
• Cost-efficiently capturing Inbound leads
• Scaling up sales without growing your team
• Creating new touchpoints for sales
• Building a foundation for long-term growth