In the last two years, the importance of a brand's digital identity has come into sharp focus. While in-person events were off-limits, businesses had to continue to generate leads and close deals. For the first time, the only way to stay in front of these prospects was not the usual traditional approach but online or in the media. 

Has your B2B tech or telecoms brand changed how the businesses work due to the pandemic? Is your business still generating leads and building trust in the new online market? Have you been taking an active approach to marketing and recognising the gaps between face-to-face events?

In our latest eGuide ‘From Events to Exits: A Guide to High-Growth B2B Marketing in a Post-Pandemic World’, we give an overview of the vital role marketing has played in supporting sales over the last two years whilst traditional B2B channels have been inaccessible or limited. 

• This eGuide includes: 

• - Opportunities for digital marketing to take on a larger role in driving new growth for B2B tech and telco organisations. 
• - Things that worked during the pandemic encouraged new efficiencies with different marketing tactics. 
• - The best practices for going forward now events are back.