The traditional hub model for global Public Relations is outdated and not fit for purpose for B2B tech and telecoms companies. It is an approach that is out of step with B2B organisations that themselves are not bound by territories and can offer global solutions to prospects. In the era of cloud and global digital transformation, a siloed and complicated approach to PR no longer matches the needs of B2B organisations.

Has your B2B tech or telecoms brand been put off global PR by the mounting costs of the traditional PR hub model? Does your agency require physical presence in each territory you want to reach? Have you been disappointed with the level of international media coverage your brand has received?

In our latest eGuide ‘Borderless PR: Accelerating global sales, creating momentum and communicating innovation with Public Relations built for B2B technology and telecoms organisations’, we outline why B2B tech and telecoms brands should adopt Borderless PR to meet their objectives, grow internationally and communicate their innovations to their target audiences effectively.

The eGuide includes:

• The case for B2Bs to ditch the traditional hub model and embrace borderless PR
• What the new media landscape means for public relations
• Managing PR budgets and increasing return-on-investment
• How to create accelerated momentum and communicate innovation